Transportation Demand Management – Moving Futures



North Carolina cities are consistently ranked among the fastest growing in the nation. To handle the increase in traffic, urban-area transit systems in partnership with NCDOT have developed Transportation Demand Management programs designed to educate and encourage motorists about alternative modes of transportation, with the goal of ultimately reducing the number of single-occupant vehicles on the road.

On May 7, 2014, NCDOT hosted TDM: Moving Futures – a meeting in Charlotte attended by approximately 30 people representing urban transit systems from around the state, local planning organizations, state government agencies and councils of government. The focus of the meeting was to share and discuss opportunities for creating regional transportation programs that follow the framework for TDM.

NCDOT Chief Deputy Secretary Nick Tennyson and Parsons Brinckerhoff Senior Vice President Paula J. Hammond, pictured at left, joined attendees to share their views and experiences in creating regional programs that support and grow sustainable transportation options.

This was the first time in several years that group training revolved specifically around TDM. In addition to sharing experiences, attendees discussed moving towards a performance-based evaluation approach of TDM program events and tactics that would better enable systems to tailor future programs based on past performances and results.

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