North Carolina cities are consistently ranked among the
fastest growing in the nation. To handle the increase in traffic, urban-area
transit systems in partnership with NCDOT have developed Transportation Demand
Management programs designed to educate and encourage motorists about
alternative modes of transportation, with the goal of ultimately reducing the
number of single-occupant vehicles on the road.
On May 7, 2014, NCDOT hosted TDM: Moving Futures – a meeting in Charlotte attended by approximately
30 people representing urban transit systems from around the state, local
planning organizations, state government agencies and councils of government. The
focus of the meeting was to share and discuss opportunities for creating
regional transportation programs that follow the framework for TDM.
NCDOT Chief Deputy Secretary Nick Tennyson and Parsons
Brinckerhoff Senior Vice President Paula J. Hammond, pictured at left, joined attendees to share
their views and experiences in creating regional programs that support and grow
sustainable transportation options.
This was the first time in several years that group training
revolved specifically around TDM. In addition to sharing experiences, attendees
discussed moving towards a performance-based evaluation approach of TDM program
events and tactics that would better enable systems to tailor future programs based
on past performances and results.